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College of Food, Agricultural, and Environmental Sciences


Consumer Perception Study Research Report 3/16

Nov. 8, 2016

The Ohio Grape Industries Council conducted a study in March of 2016 where viewpoints of those in the industry were compared with viewpoints of consumers of Ohio wines.  Participants were asked to respond about several differnt areas including their wine purchasing behavior, the winery experience, how they feel about Ohio wines, use of wine tools and demographics. 

See the entire report at 2016 Consumer Perception Study